We’ve designed a curriculum that teaches the required skills to work as a brand designer without spending a fortune on college courses.
Each lesson will teach you a specific design theory, provide interactive assignments for practice, and then challenge you with realistic client projects to improve your visual problem-solving skills.
Curriculum
Module 1 – Introduction
Introduction
Introduction to the course, instructors, and Adobe’s Creative Cloud.
Video Lessons | 20 mins
Illustrator
Extensive tutorials about Adobe Illustrator’s tools and efficient workflows.
Video Lessons | 36 mins
Geometrics
Beginner-friendly approaches on designing vectors with geometric tools.
Video Lessons | 33 mins
Homework
Homework assignments to practice masking, lettering, and other Illustrator functions.
Avg. Completion ~30m
Module 2 – Illustrator Workflows
Workflows
Illustrator techniques to create designs that are mathematically accurate.
Video Lessons | 43 mins
Complex Vectors
Advanced techniques on vectoring complicated sketches with the pen tool.
Video Lessons | 53 mins
Color Theory
Color theory overview to understand RGB, CMYK, and Pantone color systems.
Video Lessons | 21 mins
Homework
Interactive assignments to practice efficient vectoring techniques in Illustrator.
Avg. Completion ~3h
Module 3 – Logo Design Theory
Logo Theory
Beginner-friendly theory on composition rules to build timeless logos.
Video Lessons | 39 mins
Advanced Theory
Intermediate logo design theory on visual communication with symbols.
Video Lessons | 33 mins
Guidelines
Advanced theory on producing responsive logo designs for a variety of applications.
Video Lessons | 45 mins
Homework
Practice transforming problematic logos into timeless identities.
Avg. Completion ~2h
Module 4 – Realistic Project
Creative Briefs
Learn how to build a creative brief using minimal project information.
Video Lessons | 24 mins
Research
Establish a design strategy to distill the client’s goals into core brand values.
Video Lessons | 29 mins
Case Study
Watch an uncut demo of developing a design pitch from a simple creative brief.
Video Lessons | 70 mins
Homework
Choose a creative brief from LogoCore’s library and research the project.
Avg. Completion ~2h
Module 5 – Brand Style Guides
Creative Process
Introduction on how to test a logo’s potential for real-world usage.
Video Lessons | 21 mins
Explorations
Communicate the logo’s limitations and intentions in a brand style guide.
Video Lessons | 86 mins
Exporting
Insight on collecting files, preparing style guides, and exporting assets.
Video Lessons | 19 mins
Homework
Use the previously assigned creative brief to build a minimal style guide.
Avg. Completion ~3h
Module 6 – Design Presentations
Storytelling
Use storytelling techniques to showcase a logo design’s full potential.
Video Lessons | 51 mins
Kitbashing
Introduction on creating a visual identity presentation using modular elements.
Video Lessons | 50 mins
Custom Mockups
Create free product and stationary mockups to pitch a logo’s potential.
Video Lessons | 79 mins
Homework
Use the previously developed logo design and create a presentation for it.
Avg. Completion ~4h
Module 7 – Freelancing
Copyrights
Learn how copyright, trademarks, and registrations function in brand design.
Video Lessons | 15 mins
Contracts
Understand how to protect your creative work with a detailed contract agreement.
Video Lessons | 25 mins
Portfolio Tips
Introduction to value-based pricing and setting sustainable rates for freelancing.
Video Lessons | 20 mins
Homework
Reflect on your current business model and update your workflow on getting clients.
Avg. Completion ~30m
Module 8 – Logo Animation (Bonus Training)
After Effects
Introduction to After Effects and the commonly used animation tools.
Video Lessons | 31 mins
Motion Design
A full overview of importing logo design and animating unique logo reveals.
Video Lessons | 33 mins
Principles I
Beginner principles on animating with anticipation, followup, and weight.
Video Lessons | 58 mins
Principles II
Advanced principles of timing, typefaces, and secondary action animations.
Video Lesson | 48 mins
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